What is Noni?

A miracle fruit!

The Noni fruit grows on a tree called « MORINDA CITRIFOLIA » (of the family of the Rubiaceas) that grows abundantly in the Southern Pacific regions (TAHITI and its islands) and in certain other tropical countries. It reaches maturity in less than two years and can reach up to 25 feet high.
The tree bears flowers all year round and produce fruits on an average of 10 to 15 lbs per month which has made indigenous people call it the “famine food”. The fruit has a pungent odor when ripening, and is also known as cheese fruit.

The Noni fruit which when ripe has the size of an avocado undergoes three stages of maturity:
1. The green stage when the fruit is as hard as a stone.
2. The yellow stage (mid maturity) when the fruit is still firm.
3. The final “white or gray” stage of maturity, when the fruit is very soft, full of juice and can easily be crushed.

It is at the final stage that it is harvested and pressed to produce as much juice as possible.

For as how long as Tahitian people can remember the Noni fruit and the Noni Juice has been a significant part of their lifestyle & has always held a special place in the traditional medicine of Tahiti. But the real worldwide take-off of the Noni Juice as a powerful remedy, adopted by the international community goes back to 1995, first in the USA , then in Asia and finally in Europe. A numerous studies and research have been conducted around the world that confirm the benefits of this amazing and unique fruit.